Clean beauty for uncompromising women.
Justhuman started with a hand sanitizer to stop the spread of COVID-19. Post-pandemic, the brand approached us to expand into clean beauty with formulas made for body and mind.
We partnered with their founding team to establish the brand strategy, voice, and messaging. With the foundation in place, we moved on to social and digital content, helping them build an audience from their home in India all the way to the U.S.
WORK
WORK
Digital
PROCESS
PROCESS
Platform
The brand platform builds on Justhuman’s founding purpose in a fresh new way, giving the brand room to expand from a single product into multi-range clean beauty brand.
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Empowering people and planet with beauty that makes you feel as good as you look.
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Uncompromising beauty.
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Inclusivity
We exist to give every individual clean, fast, effective products that never ask you to compromise quality ingredients for quick results.
Sustainability
We use clean ingredients proven to benefit people and planet, with biodegradable formulas and recyclable packaging.
Integrity
We practice radical transparency when it comes to our products and what we put in them, with formulas that are 100% toxin- and cruelty free.
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Justhuman was born from the most human need of all.
Our highly disruptive products help you feel your best, inside and out, so you can show up for yourself and the world around you.
With science-backed innovation as our foundation and your wellbeing as our north star, our formulas are designed to transform insecurity into the confidence you need to live a more fulfilled life.
Stop compromising. Start living.
Voice
The brand voice is an extension of Justhuman’s brand platform, reinforcing the brand’s key characteristics and establishing an ownable communication style across channels.
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When you join Justhuman, you’re joining a way of life. We lead with the brand or product benefit to remind you that you’re buying more than shampoo — you’re investing in your wellbeing.
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Our claims are backed by science and designed to inform. We supplement product benefits with clear facts and concise explanations so everyone can understand and appreciate our formulas.
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When all is said and done, we want to entice you to act. Our words are as empowering and uplifting as our products, with short and punchy sentences, active voice, and intentional punctuation.
Stick around, and you may even see the occasional emoji. ;)